Episode 26: Expanding Got Tea
After celebrating the first anniversary of the Got Tea store, the team decided that now was the time to expand the breadth of offerings and try to capture a larger audience. But they didn’t want to just start something new from scratch – there are so many things that Got Tea is doing which have been successful with their existing customers, so the challenge was to figure out how these things can be built upon to get new people in. Expanding the menu The first thing the team decided to do was to continue offering more hot drinks, especially as the temperatures in Delhi continue to plummet. So, two new flavours, Peachy Oolong, a creamy mix of peach and oolong teas, and an aromatic Earl Grey have been launched. Both drinks can be ordered hot or cold, with or without bubbles. Got Tea's latest bubble tea flavours - Peachy Oolong and Earl Grey - are available both hot and cold! The team also noted that their croffles are popular almost universally, so they wanted to expand t...